3× ROAS on your bestseller.
40% comes back.
We feed return data into Advantage+
so it stops rewarding the ads
that kill your margin.
Why High ROAS Is Killing Your Margins
The Return Rate Trap
Meta optimizes for gross purchases. If an ad drives €10K in sales but €4K in returns, the algorithm thinks it's a winner. You lose money.
Seasonal Inventory Chaos
You launch a new collection, but Meta needs 50+ purchases per ad set to exit learning phase. By week 2, sizes S and XL are gone, M/L follow by week 3. You've spent €5K training an algorithm on products you can't sell.
Over-Reliance on DPA
Dynamic Product Ads capture low-hanging fruit but fail to build brand desire. You're trapped in a discount-driven remarketing loop.
Our 3-Pillar Framework for Fashion Brands
Net-Margin Profit Tracking
We connect Shopify return data to Meta Conversions API, sending adjusted net-purchase values as custom events. The algorithm stops rewarding ads that drive returns and starts optimizing for kept-item revenue.
Editorial Meets UGC
Each sprint tests 3 hooks (lookbook cinematic, street-style UGC, try-on Reels), 2 body formats (editorial product shot vs. real-customer styling video), and 1 CTA. We sync sprint cycles to your drop calendar — new collection creative goes live 48 hours after the shoot, not 3 weeks later when half the sizes are gone.
Collection-Specific Landers
Standard Shopify collection pages lose 60% of paid traffic to navigation noise. We build dedicated landers per drop: hero lifestyle shot, size guide with fit predictor, styling carousel showing 3 ways to wear the piece, and a real-time availability bar. The visitor sees the collection story, not your entire catalog.
average return rate in fashion DTC. Meta optimizes for gross purchases, not net revenue. Your "winning" ads may be losing money.
Free: Your Fashion Ad Health Score
We'll analyze your Meta Pixel, CAPI, creative fatigue rate, and funnel leaks. 48-hour turnaround. Zero commitment.
- ✓ Gross vs. Net ROAS disparity analysis
- ✓ Drop calendar vs. ad account sync check — are your ads aligned with inventory?
- ✓ 3 quick wins: your highest-return ad set, one Advantage+ signal you're missing, and a collection launch timeline template
Frequently Asked Questions
How do you handle sizing out of stock issues?
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We use dynamic inventory rules to pause ads when core sizes (M/L) drop below 20% availability, preventing wasted spend.
What's the minimum ad spend for fashion DTC?
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Due to the fast turnover of fashion creatives, we require a minimum ad spend of €4,000/month for effective testing.
Do you only run DPA (catalog) ads?
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No. DPA retargets people who already browsed your Shopify store — it converts warm traffic but doesn't create new demand. We run top-of-funnel video and static ads through Advantage+ Shopping Campaigns to reach new buyers, then layer DPA retargeting underneath. Most fashion brands over-invest in DPA and starve their acquisition pipeline.
How do you handle collection launches with limited purchase data?
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We pre-seed new collections using Advantage+ audience signals from proven low-return buyers of similar styles — the algorithm already knows what a "keeper" looks like. We run CBO with minimum spend floors on new ad sets so they get enough data to exit learning phase before inventory sells through. New SKUs typically hit stable performance 2× faster than cold launches.
How It Works: Our Core Services for Fashion & Apparel
Our fashion & apparel growth framework combines three core capabilities. Each is a standalone service — together, they compound your results.
Ready to Scale Your Fashion & Apparel?
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