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UHNWIs do not fill out
standard web forms.

We launch in February and close
€100K+ bookings before summer starts.

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// THE PROBLEM

Why Your €120,000/Week Catamaran Gets 500 Likes and Zero Inquiries

ISSUE 01

Aspirational Click Waste

Broad lifestyle targeting attracts massive engagement from non-qualified users, draining your daily budget before real UHNWIs even log on.

ISSUE 02

Seasonal Timing Misses

By the time you launch summer Med campaigns in June, your ideal clients already booked in February. You lose the high-intent window.

ISSUE 03

Friction-Heavy Booking

Asking a billionaire to navigate a complex calendar widget kills conversions. High-ticket charter requires a white-glove inquiry process.

// OUR APPROACH

Our 3-Pillar Framework for Charter Brands

01
TRACKING

Offline Conversion Sync

When a €150,000 charter closes via wire transfer 45 days after a click, we feed that exact offline data back to Meta via CAPI to train the algorithm on true wealth.

02
CREATIVE

Experience over Specs

Each sprint tests 3 hooks (destination aerial — Cyclades at golden hour, sunset deck lifestyle, animated itinerary map), 2 body formats (guest testimonial vs. drone walkthrough), and 1 CTA. For a Dalmatian Coast charter company, the animated Dubrovnik-to-Hvar route map outperformed generic hull-and-specs imagery by 3× in qualified inquiries — because it sold the experience, not the boat.

03
FUNNEL

The Concierge Gateway

A €150,000 Mediterranean week isn't booked through a form with 12 fields. We build a 4-step inquiry flow: destination (Cyclades, Dalmatian Coast, Côte d'Azur), dates, guest count, budget tier — then hand off to your broker via WhatsApp or encrypted email within 2 hours. Non-converters enter a 30-day retargeting sequence: day 3 itinerary preview, day 10 "captain's pick" route suggestion, day 21 early-booking availability reminder.

80%

of yacht charter ad budget is consumed by aspirational clicks from people who will never afford a €100K/week charter.

// FREE RESOURCE

Free: Your Charter Lead Quality Score

We'll analyze your Meta Pixel, CAPI, creative fatigue rate, and funnel leaks. 48-hour turnaround. Zero commitment.

  • Audience targeting waste analysis
  • Offline conversion tracking audit
  • 3 quick wins: best-performing destination creative for your fleet, seasonal launch timing fix, and one UHNWI lookalike signal you're missing
Free Charter Ad Audit →
// FAQ

Frequently Asked Questions

How do you target UHNWIs on Meta?

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We upload your past charter client list (emails, phone numbers) as a Custom Audience, then build 1% lookalikes from it. Combined with geographic filtering — Monaco, Zürich, Knightsbridge, Côte d'Azur postcodes — this reaches real charterers, not lifestyle aspirants scrolling yacht content for entertainment.

What budget is required for yacht charter lead gen?

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Given the high CPCs for qualified wealth audiences, we recommend a minimum of €4,000/month. Below that, the algorithm doesn't receive enough conversion signals to distinguish real charterers from aspirational browsers.

Do you handle B2B broker networks?

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Yes. We run parallel campaigns — one targeting direct UHNWI consumers with destination-specific creative, another targeting charter brokers with fleet availability and commission structure messaging.

How do you handle seasonality?

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Mediterranean bookings peak in February for July-August charters. Caribbean peaks in October for December-March. We launch destination-specific campaigns 90 days before each booking window, then shift budget to early-bird retargeting as availability drops.

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