Homeowners ignore generic
"save on your bill" ads.
We generate exclusive leads from
your own ad account. No sharing. No race.
Why Your €20,000 Photovoltaik Install Costs €200 Per Lead and Closes at 5%
The Shared Lead Trap
Buying leads from aggregator networks means you are racing against 5 competitors to the bottom on price, killing your margins on a €20,000 install.
Generic Subsidy Blindness
Ads screaming "Government Program!" look like scams. Homeowners are fatigued by generic messaging and scroll past.
Poor Territory Targeting
Standard radius targeting wastes spend on apartment renters and unqualified zip codes where roofs are heavily shaded.
Our 3-Pillar Framework for Solar Installers
Closed-Loop Installation Tracking
We deploy Meta Conversions API to feed signed contracts — not just form fills — back to Meta. When a homeowner submits a lead, gets a site visit, and signs a €22,000 contract for a 10 kWp system with Stromspeicher 6 weeks later, CAPI fires the conversion signal. Advantage+ learns which homeowner profiles actually close and stops spending on price-shoppers who request quotes from five installers.
Hyper-Local Trust Building
Each sprint tests 3 hooks (drone footage of a neighbour's completed install, subsidy explainer naming the specific programme — EEG Förderung in Germany, ÖMAG Einspeisetarif in Austria — and local utility rate comparison), 2 body formats (homeowner testimonial vs. educational carousel), and 1 CTA. For a Wien Energie territory installer, the drone footage of a Niederösterreich rooftop with 'installed last month, saving €180/month' outperformed generic stock solar imagery by 3× in qualified leads.
The Qualification Calculator
A €20,000 Photovoltaik system isn't sold to renters. We build a 4-step qualification funnel: homeownership confirmation, roof orientation and shading check (south/west = proceed, heavy shade = disqualify), estimated system size in kWp, and budget range. Only qualified homeowners reach your sales team — with a pre-filled brief showing roof type, estimated kWp, and applicable subsidy. Non-qualifiers see a 'why solar might not be right yet' exit page instead of wasting your callback time.
competitors are calling the same shared lead before you even dial. Exclusive leads from your own ad account change the game.
Free: Your Solar Lead Quality Score
We'll analyze your Meta Pixel, CAPI, creative fatigue rate, and funnel leaks. 48-hour turnaround. Zero commitment.
- ✓ Local targeting and exclusion audit
- ✓ Lead qualification funnel analysis
- ✓ 3 quick wins: best-performing local creative format for your territory, renter-exclusion fix, and one subsidy angle you're not using in ads
Frequently Asked Questions
Are the leads you generate exclusive?
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Yes. 100% of the leads we generate through your ad accounts are exclusive to your business. We do not sell or share them.
What is a good ad budget for a local solar installer?
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For a single geographic territory to maintain a steady flow of high-quality appointments, we recommend starting at €3,000/month.
How do you filter out renters?
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Two layers. First, Meta targeting excludes known renter demographics and apartment-heavy postcodes. Second, the landing page quiz asks 'Do you own the property?' as step one — renters see a polite exit page, homeowners continue to roof orientation and system sizing. This cuts unqualified leads by 60-70% before they reach your sales team.
How soon can we expect closed deals?
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Lead flow begins within 48 hours of launch. Given the 2-4 week sales cycle for solar, initial closed contracts typically finalize in month two.
How It Works: Our Core Services for Residential Solar & Clean Energy
Our residential solar & clean energy growth framework combines three core capabilities. Each is a standalone service — together, they compound your results.
Ready to Scale Your Residential Solar & Clean Energy?
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