Meta hates before-and-afters.
Your patients demand them.
We show surgical authority without
triggering a single policy flag.
Why Your €12,000 Rhinoplasty Campaign Generates 200 Leads and 4 Consultations
Meta Policy Rejections
Relying on raw surgical footage or aggressive body comparisons results in constant ad account bans and disrupted lead flow.
Low-Intent Lead Volume
Broad targeting yields hundreds of cheap leads who cancel consultations or cannot afford a €10,000 rhinoplasty.
Missing Authority Signals
Without showcasing surgeon credentials and patient aftercare up front, prospects choose the clinic down the street with stronger social proof.
Our 3-Pillar Framework for Aesthetic Clinics
GDPR-Compliant Consultation Sync
We deploy Meta Conversions API via a GDPR-compliant first-party proxy — no patient names or health data leave your server. When a rhinoplasty consultation booked through your clinic management system closes as a €9,000 procedure 3 weeks later, CAPI fires the conversion signal. Advantage+ learns which patient profiles convert and stops spending on price-shoppers who never show up.
Policy-Safe Authority Builders
Each sprint tests 3 hooks (surgeon Q&A explaining the procedure, 3D anatomy explainer animation, patient journey diary — day 1 through day 30 recovery), 2 body formats (educational carousel vs. testimonial video), and 1 CTA. For a Wien rhinoplasty clinic, the surgeon Q&A format — 'Dr. Müller explains what changes and what doesn't' — outperformed lifestyle imagery by 4× in booked consultations while passing every Meta health policy review.
The Pre-Consultation Filter
A €12,000 breast augmentation isn't booked through a generic contact form. We build a 5-step qualification quiz: procedure interest, timeline, budget range, medical history flag, preferred surgeon — then route qualified leads to your booking team with a pre-filled consultation brief. Non-bookers enter a 14-day nurture sequence: day 1 'what to expect' guide, day 5 surgeon credentials video, day 10 patient FAQ, day 14 limited-slot consultation reminder.
drop-off from lead to consultation in aesthetic clinics. Without trust-building funnels, patients choose the competitor with stronger social proof.
Free: Your Clinic Patient Acquisition Score
We'll analyze your Meta Pixel, CAPI, creative fatigue rate, and funnel leaks. 48-hour turnaround. Zero commitment.
- ✓ Meta compliance and risk assessment
- ✓ Lead-to-consultation drop-off analysis
- ✓ 3 quick wins: top-performing policy-safe ad format for your procedures, consultation show-up rate fix, and one Advantage+ signal you're missing
Frequently Asked Questions
How do you avoid Meta account bans?
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We strictly adhere to Personal Health policies, using educational and lifestyle-driven creative rather than focusing on idealized body imagery or direct comparisons.
What's the recommended budget for surgical lead gen?
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To drive consistent, high-quality consultations for procedures over €5,000, we recommend a minimum ad spend of €3,000/month.
Can you target medical tourism patients?
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Yes. We run separate campaigns for international patients — UK and Gulf residents searching for DGÄPC-certified surgeons in Wien or München. Creative highlights board certification, clinic accreditation, multilingual consultation, and recovery accommodation. Landing pages include airport transfer logistics and post-op follow-up scheduling.
How do you improve lead show-up rates?
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After form submission, leads enter a 5-step SMS and email sequence: immediate booking confirmation with surgeon bio, day 2 'what to expect at your consultation' video, day 4 parking and clinic directions, day 6 reminder with reschedule option. This sequence alone typically reduces no-show rates from 35% to under 15%.
How It Works: Our Core Services for Plastic & Aesthetic Surgery
Our plastic & aesthetic surgery growth framework combines three core capabilities. Each is a standalone service — together, they compound your results.
Ready to Scale Your Plastic & Aesthetic Surgery?
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