E-Commerce / Interior 8 Weeks
Erkado (dvere-erkado.cz)
For the established door manufacturer Erkado (Czech Republic), we took over the Meta Ads strategy. Through a comprehensive analysis and optimization of data transmission (CAPI), we drastically improved event match quality.
Challenge
Inefficient tracking, signal loss, and consequently weak Meta campaign delivery.
Solution
Complete overhaul of the tracking infrastructure via Conversions API (CAPI) for reliable attribution. Setup of performant scaling campaigns.
+47% Sales Increase
Key Results
ROAS
1.2x 4.7x
Event Match
3.2 8.7
CPM
€18 €11
Verified Results — Meta Events Manager
Event Match Quality 8.7/10 — 100% match rate on all parameters (email, IP, UA, phone, fbp, fbc)
Growth Trajectory
Technologies Used
Meta CAPICustom Server-Side CodeEvent DeduplicationAdvanced Matching
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